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What is Out-of-Home Advertising?
Out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office) and/or in specific commercial locations (such as in a retail venue). This enables advertisers to reach their audience in different frames of mind which enhances not only the communication impact but also the audience recall.
What is narrowcasting?
Unlike broadcasting, it is a much concentrated approach towards digital communication especially targeted at a particular group of audience. It has emerged as the future of advertising which has made the viewer experience richer and better. Common examples are LED screens outside a Cineplex, shopping mall or at any other crowd gathering junction.
What is mute TV?
TV like screen running captivating content for the on-goers but without any audible output is called a Mute TV. It is the eye catching visuals on such screens/TV's that make them an appealing media among its viewers.
Who will take care of the expenses related to screens?
All the expenses related to the screens like Capital Expenditure, Operational Expenditure, Maintenance & Installation are borne by the media company, not by the client.
Where all one can find such screens, airing mute content?
The screens can be at locations like office buildings, shopping malls, multiplexes, supermarkets, bookstores, fitness clubs, saloons, restaurants, BPOs, hotels, etc.
Does installation and maintenance of the screens affect my normal operational processes?
The installation of the screens will be done at a time which is feasible for the client. The process of refreshing the content is done by authorised and trained people. All efforts are made to ensure zero inconvenience.
Is copyright an issue with such media?
All the content on the screen is given to us by the copyright owners and are cleared by the requisite authorities.
How do I advertise with you?
To advertise with us, click here (the downloadable 2 pdfs- New & Adaptation will appear).
Can the client select the locations to air a particular content?
The location for screens is the decision of the client depending on the target audience he/she wants to tap.